Jameson | Sonic Identity
Client:
Jameson
Production:
Full Fathom
Sound Design
George Hill
I worked with multisensory agency Full Fathom to develop Jameson’s sonic strategy and create a distinctive audio identity. Designed to feel social, laid back, and human, the sound reflects the brand’s core values and resonates with their 25-34 year old primarily male audience. We used the crack of a whiskey bottle as a signature element, anchoring the mnemonic in something tangible and ownable. Through workshops with the Jameson team, we refined an acoustic-led identity that captures the warmth of shared experiences and casual connection.