Cornetto - The Perfect Crunch

The Perfect Crunch was a year-long research project which included extensive product development and academic studies to determine which audio frequencies would resonate with consumers as the perfect crunch. Using these findings, the cone for the product itself was redesigned to provide consumers with the optimum crunch for every bite. I was heavily involved with this research process, creating a plugin within Max MSP that allowed audio data to be captured succinctly in a live setting and analysing over a thousand audio recordings. Using the insights gained from this research, I had the additional task of creating a mnemonic that conveyed the sound of the perfect crunch, accompanied by this ident.

Role: R&D, Sound Design