Client: Cornetto Production: Condiment Junkie Sound Design: George Hill
Cornetto’s year-long research project set out to define the audio signature of the perfect crunch. I contributed throughout the process, from developing a custom Max/MSP plugin to capture live bite data, to analysing over a thousand crunch recordings. These insights guided the redesign of the cone itself and informed the creation of a new sonic mnemonic. The result is a sound identity rooted in sensory science, designed to resonate with every bite.